I will be releasing a 1/1 NFT on Zora on April 6th. Not only are you bidding on By Now, the collectible, you are also bidding on a percentage of master ownership, in perpetuity.
I have spent the entirety of my career as an independent artist. Through that process, I’ve maintained control of my master recordings and understand the real and potential value in this ownership. This marks the first time I will be fully relinquishing any permanent share.
Over the course of my life and career, I've contemplated the value of my art and work. While autonomy and freedom are priceless, I greatly value partnership and ingenuity. I view this experiment as having potential for both. The scale of this auction is set to my valuation of my master recording based on my experience with past releases and my knowledge that one moment can be the catalyst to launch a song into the stratosphere. I understand and respect the potential energy a song can have when paired with relentless hard work, dedication and a loyal fanbase. I view this as an experiment that can't lose, as it facilitates a conversation around the future of patronage and community in the music industry.
Thank you for your support and here's to showing that recorded music has value.
The auction starts on April 6th at 8pm EST and ends on April 8th at 8pm EST.
Bidding will extend in 3 minute intervals as long as bidding continues.
By Now will be released on major DSPs (Spotify, Apple Music, etc) on April 15th. Our team will work directly with the winning bidder to establish a process for collection, just as we would with any other collaborator on a VÉRITÉ track.
To keep up with the event, you can
follow VÉRITÉ on Twitter for real time updates.
Questions? Email veriteemail@gmail.com. We would like to maintain an open backchannel and answer any questions you may have.
